Playboy magazine 2010 has jumped aboard the 3-D bandwagon with plans to add a new dimension to its centrefold.
The June issue, on newsstands Friday, will come complete with a pair of 3-D glasses, the better to check out Playmate of the Year Hope Dworaczyk.
"What would people most like to see in 3-D?" muses Playboy founder Hugh Hefner in an Associated Press story Tuesday. "Probably a naked lady."
Hefner admits he's not big on the 3-D movie craze popularized by huge hits like James Cameron's Avatar.
But the nudie mag is hoping to garner some much-needed attention as its circulation continues to sag. Playboy has dropped from 3.5 million copies in 2006 to 1.5 million, according to AP.
Hefner says he first thought of trying a 3-D photo spread in the 1950s, but scotched the idea over the expense of including glasses.
This time, HBO came on board as a sponsor and is helping pay for glasses with the title of the sexy vampire show True Blood on them.
Playmate Dworaczyk jokes that the 3-D effect is, well, flattering.
"It's kind of like it says on the rearview mirror," Dworaczyk tells AP. "Things may appear larger."
The June issue, on newsstands Friday, will come complete with a pair of 3-D glasses, the better to check out Playmate of the Year Hope Dworaczyk.
"What would people most like to see in 3-D?" muses Playboy founder Hugh Hefner in an Associated Press story Tuesday. "Probably a naked lady."
Hefner admits he's not big on the 3-D movie craze popularized by huge hits like James Cameron's Avatar.
But the nudie mag is hoping to garner some much-needed attention as its circulation continues to sag. Playboy has dropped from 3.5 million copies in 2006 to 1.5 million, according to AP.
Hefner says he first thought of trying a 3-D photo spread in the 1950s, but scotched the idea over the expense of including glasses.
This time, HBO came on board as a sponsor and is helping pay for glasses with the title of the sexy vampire show True Blood on them.
Playmate Dworaczyk jokes that the 3-D effect is, well, flattering.
"It's kind of like it says on the rearview mirror," Dworaczyk tells AP. "Things may appear larger."
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